What we're seeing across engagements — written for marketing teams actually doing the work, not for the hype cycle.
Grounding AI in the physical world, the real question behind data sovereignty, and why energy and climate remain foundational industries for AI's next wave.
Creating workflows with n8n means keeping the client's perspective in view the whole time — not just the technical build.
What a great AI Audit actually looks like, and why it starts long before the tools — lessons from a cross-functional engagement.
Notes from our first n8n Coworking Berlin workshop on AI-powered ad generation — and why AI ROI matters more than the automation itself.
Takeaways from a panel evening with HubSpot, Clay, Heyreach & Checkpoint on where AI is taking GTM engineering next.
Most "AI agent" pitches skip the part where someone has to trust the output. Here's what actually needs to be true before you hand a workflow to an agent.
Not every manual task is worth automating. A simple framework for deciding what to fix first — and what to leave alone.
AI changed the tools. It didn't change what actually makes a marketing team effective. A grounded look at what's real versus what's noise.